Pacifica Hotels acquires the Best Western Seacliff Inn in Aptos, CA – Hotel-Online


Pacifica Hotels | December 10, 2019

Most recently, the 148-room property was owned and managed by Frank E. Giuliani, Lori Giuliani; and Kathy Graff of The Bei Scott Company

Pacifica Hotels, a family-owned business with a proud heritage of owning and operating boutique hotels in coastal communities such as Half Moon Bay, Cambria and Pismo Beach for over 40 years, is expanding further along the California coast with the acquisition of the Best Western Seacliff Inn in Aptos, California.

Frank Sr. and Colleen Giuliani, TJ and Shirley Scott and Norman Bei were key partners in the initial development and operation of the Seacliff Inn in the 1980s. More recently the property was owned and managed by Frank E. Giuliani , Lori Giuliani; and Kathy Graff of The Bei Scott Company.

“It has been a wonderful experience to be a part of such a special property and community that has welcomed many loyal and local customers,” said Frank E. Giuliani. “We wish to express our sincere gratitude to the Santa Cruz community and our employees and associates for their many years of loyalty and continued service to the hotel. We are confident that Pacifica Hotels will build on the legacy we have established and continue to move forward with a focus on customer service, community engagement and reinvestment, as they do in ‘entire portfolio of hotels along the California coast.

The hotel is conveniently located just minutes from some of Santa Cruz County’s most popular beaches and attractions, including Seacliff State Beach and Nisene Marks Forest State Park, as well as the Historic Village from Aptos.

The Best Western Seacliff Inn has 148 guest rooms and suites spread over six beautifully landscaped acres with picturesque garden paths. Housing over 3,000 square feet of flexible meeting and event space, ideal for corporate gatherings, social occasions, retreats and weddings. Located just 30 miles from San Jose, this unique hotel is perfectly located for exploring Santa Cruz County for fun family vacations, business trips or romantic getaways, ideal for day trips to attractions popular, such as the Santa Cruz Beach Boardwalk, Monterey Bay Aquarium, Rio Del Mar State Beach, and Pleasant Valley Vineyards. During your stay on site, you can enjoy a heated swimming pool, hot tub, fitness room, laundry facilities, business center and dining at Severino’s Bar & Grill, the hotel’s full-service restaurant, which offers happy hour and live music.

“We are delighted to add the Best Western Seacliff Inn to the Pacifica Hotels family,” said the Executive Vice President of Investments and Acquisitions. Chris Marquis. “The hotel’s exceptional location, just off scenic Highway 1, will have tremendous long-term value and provide our loyal guests with a memorable experience in yet another unique destination along the beautiful California Coast.”

With the addition of the Best Western Seacliff Inn, Pacifica Hotels owns and operates 40 properties in prime locations on the California coast. The Best Western Seacliff Inn is an example of Pacifica Hotels’ continued development strategy and market leading position in the bespoke service hotel segment of the hospitality industry.


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