LEGOLAND® CALIFORNIA RESORT UNVEILS THE WORLD’S DEBUT OF THE WORLD’S FIRST LEGO® FERRARI BUILD AND RACE ATTRACTION!

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  • LEGOLAND California Resort kicks off the world’s biggest tourist season with an official Grand Opening Ceremony for its newest attraction, LEGO Ferrari Build and Race, the May 12and

  • State-of-the-art digital technology lets guests build, test drive and race their very own LEGO Ferrari

  • The life-size Ferrari F40 LEGO model built from over 350,000 LEGO pieces was on display at the event and will become a permanent centerpiece of the attraction

CARLSBAD, Calif., May 13, 2022 /CNW/ — Start your engines! Yesterday, LEGOLAND® California Resort launched its new attraction, LEGO® Ferrari Build and Race. Capitalizing on the growing popularity of Formula 1 racing (with viewership up 56% on 2020), the new attraction puts visitors in the driver’s seat with state-of-the-art digital technology that customers have never experienced in any other LEGOLAND theme park in the world.

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LEGOLAND California Ferrari Build and Race Opening Day

“Kicking off what is expected to be one of the biggest holiday seasons yet, LEGOLAND California is thrilled to bring this one-of-a-kind attraction to Carlsbad, California“, said the president of LEGOLAND California Resort Kurt Stocks. “In the wake of Miami Grand Prix, we know how exciting Formula 1 racing can be, and we are delighted to give our guests a taste of that experience here at the park.”

The centerpiece of the opening was a life-size bright red Ferrari F40 model developed by the LEGO Group, the only such model in the world. The LEGO model took over 3,800 hours and over 350,000 LEGO elements to be created by a team of master model builders. It is 14 feet long, 6 ½ feet wide, 4 feet tall, and weighs over 3,000 pounds. A permanent visual centerpiece of the attraction’s “garage”, guests can sit in the life-size Ferrari F40 model and have their photo taken.

LEGO® Ferrari Build and Race lets guests build, test and race their very own LEGO Ferrari. Inspired by fun Ferrari facts, racing history and rewards featured in the “garage”, young racers can tap into their creativity as they head to the build and test area to build their very own LEGO Ferrari car to race on one of three test tracks which include the test area, steering test track and speed test track. Each track offers guests different obstacles, challenges and a chance to set the fastest time.

Once guests have fine-tuned their vehicles, they will then proceed to the racing area and use digital technology developed by Dimensional Innovations, a leader in immersive and engaging experiences, to digitally digitize their cars and virtually race them with the aim of capture the fastest. stopwatch. A fully customizable experience, guests will be able to digitally modify their LEGO car down to its engine size, tire specs, power and aerodynamics, as well as customize the license plate and even add stickers.

Once on the “track”, LEGO Ferrari Build and Race is designed to be interactive and challenging as racers adapt to changing racetrack conditions due to weather, wind, temperature and speed the wind. Guests will have three laps to set their fastest time using touch pads to give their car extra acceleration and pass competitors right away. Families can have fun viewing overhead monitors with a bird’s-eye view of the action and leaderboards displaying the status of races in progress and highlighting the best players of the day.

The journey continues in the DUPLO® construction area where younger guests have the opportunity to let their imaginations run wild and design their creations from larger bricks. A member of the LEGO pit crew will also be on hand to share fun Ferrari facts, racing history, and showcase LEGO-themed racing gear and rewards.

LEGO Ferrari Build and Race is included in the price of admission to LEGOLAND California Resort. It joins other new additions to the park this year, including the all-new SoFi Stadium LEGO model at MINILAND. UNITED STATES For LEGOLAND California Resort ticket prices, hours of operation and additional information, visit www.LEGOLAND.com or call 760-918-LEGO (5346).

IMAGES HERE: https://spaces.hightail.com/space/f8RYOJAxvv
B-ROLL HERE: https://spaces.hightail.com/space/dFRWoKqVtN

LEGOLAND California Resort Logo (PRNewsfoto/LEGOLAND California)

LEGOLAND California Resort Logo (PRNewsfoto/LEGOLAND California)

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SOURCE LEGOLAND California

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